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Case study · Mass Design

How Mass Design hit a 3-year goal in one year.

A Riyadh engineering consultancy that was already growing, until we doubled the trajectory and became their fractional marketing and sales department.

2x

growth trajectory

3 yrs → 1

goal reached early

01 · Where they started

Qusai's firm wasn't struggling, it was scaling, and that's its own problem. Marketing and sales were eating the time he needed for engineering work, and hiring a full in-house department made no financial sense yet.

02 · What we ran

We ran the full Mahara engine: engineered ads built for the Gulf market, a filtering funnel that educates and qualifies serious project owners, our Arabic-speaking call center confirming budget, timeline and decision-maker on every lead, and qualified appointments booked straight onto their calendar.

03 · What happened

We doubled his growth trajectory: the goal he'd set for year three arrived in year one. We now operate as Mass Design's fractional marketing and sales department, and every appointment reaches him pre-briefed with the client's name, info and project. In his words: it saves a lot of effort and time, and makes him a lot more money.

In their own words

We're very happy with the appointments and the clients. It saves us a lot of effort and time.

Q

Qusai · Mass Design

Engineering Consultancy

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